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Game Thinking Mastermind

Monthly group coaching & ongoing support

The Game Thinking Mastermind is a 6-month coaching program for graduates of our workshops and courses. We bring together startup CEOs, business owners and product leaders who are committed to innovating smarter and building compelling experiences.

If you want to leverage Game Thinking to solve your toughest design challenges and super-charge your product/market fit, this program is for you.

Join the Mastermind and get the feedback, accountability and design coaching you need to grow your business and skyrocket your success


Who is the Mastermind for?

  • Product Leaders
    who want to craft more compelling experiences
  • Business Owners
    who want to accelerate product development
  • Startup CEOs
    who want to innovate smarter and faster


What can I expect?

  • Monthly group meetings with case studies, special guests and live hot-seat coaching
  • Accountability and support from like-minded peers who are invested in your success
  • Access to VIP experts and a community of people who can help you succeed


What will I accomplish?

  • Design my product to drive deep engagement from the ground up
  • Mobilize and leverage my passionate high-need customers
  • Create the right MVP, pilot test or Beta for my goals and development stage
  • Validate and test my ideas quickly with the right level of fidelity and investment


Your Instructor


Amy Jo Kim
Amy Jo Kim

Amy Jo Kim helps entrepreneurs & innovators 10X their product/market fit with Game Thinking. Named by Fortune as one of the top 10 influential women in games, Amy Jo is a world-renowned social game designer, community architect & startup coach, whose design credits include Rock Band, The Sims, eBay, Netflix, Cover Fashion, indiegogo, nytimes.com, Ultima Online, Happify, and Pley.

She pioneered the application of game design to digital services, and is the author Community Building on the Web (2000) and Game Thinking (2018). She holds a PhD in Behavioral Neuroscience and a BA in Experimental Psychology, and teaches Game Thinking at the USC School of Cinematic Arts and Stanford Continuing Studies.



Course Curriculum


  Game Thinking Mastermind Instructions
Available in days
days after you enroll

Frequently Asked Questions


When does the 2018 Mastermind start and finish?
The 2018 Mastermind runs for 6 months -- Jul;y through December. We meet monthly for a live group coaching session in Zoom, and stay in touch weekly (more often as needed) in our private group.
How does the Mastermind work? What's my committment?
We meet monthly for a live group coaching session in Zoom, and stay in touch weekly (more often as needed) in our private group. You'll get an email before each meeting with the agenda and topics.
What happens between meetings?
You're part of an ongoing discussion where you can share stories, get feedback and ask questions between meetings. You participate as much or as little as you want and need.
How long do I have access to the group meetings and conversations?
You have access to all Mastermind communications and perks as long as you're enrolled. After the intiial 6-month period, you can continue for another 6 months OR drop out if you've gotton what you need.
What if it's not a good fit for me?
We would never want you to be unhappy! If you don't think it's a good fit, contact us in the first 30 days and we will give you a full refund (minus a $250 processing & startup fee)

So here’s the deal…

This is an invitation-only program where I commit to working with you and supporting your success for 6 months. Our shared goal is to help you to innovate smarter and create a wildly successful product, game or service.

If this sounds like what you need, click the button below.

Get started now!