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Better, Faster Customer Discovery

Find & leverage your hot-core early customers with a Discovery Sprint

Do you want to save months of time and build a product you KNOW your customers will love? This workshop is for you. Learn how to do better, faster customer discovery with a 3-stage Superfan Funnel. Get actionable data from exactly the right people. Drive deep customer engagement by leveraging their existing habits. Turn research insights into design-ready stories that guide your team towards success.


Your Instructor


Amy Jo Kim
Amy Jo Kim

Amy Jo Kim helps entrepreneurs & innovators 10X their product/market fit with Game Thinking. Named by Fortune as one of the top 10 influential women in games, Amy Jo is a world-renowned social game designer, community architect & startup coach, whose design credits include Rock Band, The Sims, eBay, Netflix, Cover Fashion, indiegogo, nytimes.com, Ultima Online, Happify, and Pley.

She pioneered the application of game design to digital services, and is the author Community Building on the Web (2000) and Game Thinking (2018). She holds a PhD in Behavioral Neuroscience and a BA in Experimental Psychology, and teaches Game Thinking at the USC School of Cinematic Arts and Stanford Continuing Studies.



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