You're probably familiar with competitive, zero-sum game mechanics like points, leaderboards and head-to-head contests. But did you know there's an entirely different way to play that's motivated by collaborating with partners - not crushing opponents?
In this short, high-impact course you'll learn the foundations of cooperative, positive-sum game design - and come away with 5 actionable tips you can use today to build cooperation into your customer experiences. You'll get:
Amy Jo Kim helps entrepreneurs & innovators 10X their product/market fit with Game Thinking. Named by Fortune as one of the top 10 influential women in games, Amy Jo is a world-renowned social game designer, community architect & startup coach, whose design credits include Rock Band, The Sims, eBay, Netflix, Cover Fashion, indiegogo, nytimes.com, Ultima Online, Happify, and Pley.
She pioneered the application of game design to digital services, and is the author Community Building on the Web (2000) and Game Thinking (2018). She holds a PhD in Behavioral Neuroscience and a BA in Experimental Psychology, and teaches Game Thinking at the USC School of Cinematic Arts and Stanford Continuing Studies.