Distill customer insights into design-ready Job Stories

Better, Faster Customer Discovery

WELCOME & OVERVIEW

HYPOTHESIZE: setup your high-learning experiment

How to run a smart MVP experiment (1:08)
Draft your Elevator Pitch (2:48)
Fill out your MVP Canvas (4:36)
Prioritize your High-risk Assumptions (3:01)
Hypothesize: Speed Bumps & Shortcuts (4:58)

EMPATHIZE: identify your hot-core early customers

How to Empathize with Hot-core Early Customers (1:02)
Identify Superfans with a 6-question Screener (5:51)
Superfan Screener: Speedbumps & Shortcuts (1:52)
Surface relevant habits and needs with Speed Interviews (4:46)
Speed Interviews: Speedbumps & Shortcuts (2:01)
Distill customer insights into design-ready Job Stories (5:34)
Capture engagement opportunities with Habit Stories (2:10)
Job Stories: Speedbumps & Shortcuts (2:07)
CASE STUDY: Happify (13:34)

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